London is a world-famous city where royal history, modern culture and lively neighbourhoods come together. It’s an excellent choice for first-time visitors, groups and themed programmes because you can combine major sights with strong evening options and flexible free time.
Sports & active highlights
London is a great fit for sports travel, with famous venues and a strong matchday atmosphere. Options include:
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Live football, rugby, cricket and seasonal tennis
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Stadium tours with behind-the-scenes access (changing rooms, player tunnel, pitch-side)
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Queen Elizabeth Olympic Park for modern venues and Olympic legacy
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River Thames activities (ideal for adding a different angle to the programme)
Key sights for groups
London’s top attractions are easy to combine into a smooth itinerary:
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Tower of London (Crown Jewels)
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Buckingham Palace (Changing of the Guard)
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Tower Bridge (walkways and views)
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British Museum (world treasures)
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London Eye (skyline views)
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Westminster Abbey (royal history)